Frog (styled as frog) is a global innovation firm founded in 1969 by industrial designer Hartmut Esslinger in Mutlangen, Germany as "Esslinger Design". Soon after it moved to Altensteig, Germany, and then to Palo Alto, California, and ultimately to its current headquarters in San Francisco, California. The name was changed to Frogdesign in 1982 (the name apparently originating from an acronym for Esslinger's home country, the Federal Republic of Germany), then to Frog Design in 2000, and finally to frog in 2011.
The company has grown to over 1,000 employees worldwide, with offices across the globe: San Francisco, Austin, New York City, Seattle, Munich, Milan, Shanghai, Amsterdam, and Boston. First designs were for WEGA in 1969, a German TV manufacturer, later acquired by Sony. Frog Design continued to work for Sony and designed the Trinitron television set in 1975. Their first designs for computer manufacturers were for proprietary systems by CTM (Computertechnik Müller) in 1970 and Diehl Data Systems in 1979. More prominent are the designs for Apple Computer, starting with the case of the portable Apple IIc, introducing the Snow White design language used by Apple during 1984–90, and continuing with several Macintosh models. The firm designed Sun's SPARCstations in 1989 and the NeXT Computer in 1987. More recently, frog has worked for clients such as GE, Microsoft, Siemens, Intel, Lufthansa, HP, and UNICEF.
Source: Wikipedia
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